The Project

Digital innovation thats tea-riffic


American Tea Room is a luxury tea brand with stores around Southern California. Ivytides led strategy, and re-design and developed the American Tea Room digital identity including a responsive e-commerce site and iOS and Android applications.

We designed the shop on the Shopify e-commerce framework focused on driving conversions with an easy path to purchase showing off 150 variety of teas. Customers can discover tea by type, mood or flavor and buy with just a few clicks. Customers can also browse tea recipes and save their favorites for reordering.

Translating to mobile, we enhanced the American Tea Room brand by offering a quick and easy ordering experience, ability to favorite teas or reorder and a handy tea timer to view all the relevant information for each tea. Product information included a tea prep guide, and extensive tea information.

American Tea Room’s launch was covered in a variety of media outlets LA Eater, LA Times, Time Out, Trillist etc and is one of the fastest growing tea brands.


American Tea Room


User Experience / Web Design / Mobile App Design / Digital Experimental / Advertising / Paid Search / Digital Marketing & Strategy


Shopify, iOS & Android

Tea Shopping 2.0

Shopping for luxury teas at their finest


Available Anytime & Anywhere

We helped American Tea Room develop
a bolder experience on their mobile devices.

Awards & Recognition



in Digital Innovation, Mobile Strategy, E-Commerce Innovation and Cross Channel Optimization

*Retail TouchPoints 2015

The Result

Since its redesigning and relaunching, American Tea Room has grown substantially :

Online sales jumped 32% YoY since 2014 – 4 years straight
Unique Visitors grew by 52%
18% increase in Average Order Value

American Tea Room was recently acquired.

New York Comedy Club
American Tea Room