Tea Shopping 2.0
American Tea Room wanted to create a dynamic shopping experience in-store for their teas. Partnering with T1Visions, Ivytides concepted and designed an interactive ‘Tea Zone’ for customers to touch, smell and scan the different types of tea. The Tea Zone is connected to American Tea Room’s website for easy product management and live updates.
The Tea Zone was featured in LA Times, LA Eater and many online food and local publications.
American Tea Room
Digital Experimental, In-Store Engagement