Rethinking the world of embroidery and needlework
The Challenge

How do you sell color ?


Access Commodities is a wholesale distributor of fine needlework products and threads for embroidery. They have been in business for nearly 30 years and came to Ivytides with an outdated site requesting a fresh new, modern look for their high end products. The Access Commodities experience needed to evoke the ease of finding the perfect thread or accessory for both retailers and individuals. The biggest challenge we faced was digitally showcasing a 150 year old color shade system for each thread type.

The Solution

Ivytides designed and developed a new site, photographing and archiving hundreds of products online with the focus of selling color. We matched each thread with a  hex color to ensure that customers could find the colors they were looking for easily on a product view.

The Ivytides team improved content organization, structure and redefined how to discover products for a project type in their industry. In addition to the website overhaul, we executed on social strategy via Instagram opening the door for many new clients to find their uniquely beautiful products.

The Results

Since the website’s inception August 2017, Access Commodities has found new retailers and now boasts a 29% growth in total sales from new customers. The AOV of a current customer has also risen 17%.


Access Commodities Inc


August  2017


Digital Strategy, Web Design & Development, Packaging


Custom CMS


Smart Filtering

Products can be sorted by category, type, and interest, and inspire customers to discover the breath of options


Explore the rainbow

Dive into information and the spectrum of colors for every thread type.


Explore the rainbow

Dive into information and the spectrum of colors for every thread type.

Where to Buy ?

Discover the retailers nearest to you

Mobile Ready

Adaptable experiences for engagement anywhere

ReBow System